September 30th, 2017

On the last Saturday in September the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For over 50 years, Beef-a-Rama™ has been a premiere event drawing visitors back year after year to join in on the one-of-a kind fun you can only find in the Northwoods.  

Roasters begin cooking their signature beefs before dawn. Herds of creative festival goers dressed in cow-themed costumes start packing downtown early for the 10K and 5K Rump Roast Run and Walk along Lake Minocqua, live music, & Prime Choice Craft Show featuring more than 70 vendors.

Mooo-ve on down to Torpy Park to grab a roast beef sandwich and watch the Beef Eating Contest, Cow Pie Plop, and of course the famous Roaster Parade down main street!

beef app

Schedule of Events

Event times subject to change. 

Friday, September 29th

  • 10am-Noon Live Radio Broadcast with WRJO at the Minocqua Area Chamber of Commerce
  • 6:00-9:00pm Lakeland Rotary Rump Roast Run registration at American Legion Hall
  • 6:30-9:30pm Live Music The Lincoln Boys Band and Beer Garden sponsored by The Minocqua Island Business Association at Torpy Park

Saturday, September 30th

  • 7am Rump Roast Run Registration at the American Legion Hall
  • 7:30am Street Closure Begins
  • 7am-8pm Shuttles Run ($3 fee per car) from Lakeland Union High School, Hribar Corporation/Truck Country, Lakeland Hawks Ice Arena & Builders First Source
  • 8:15am Lakeland Rotary’s Calf Mile Run for Kids
  • 9am Lakeland Rotary's Rump Roast Run
  • ​9am-3pm Live Radio Broadcast by WRJO at Torpy Park
  • 9am-11:00am Live Music Red Ben and the Missing Miles at Torpy Park
  • 9am-5pm Bouncy Houses for Kids on the lower level of Torpy Park
  • 9am-5pm Prime Choice Craft Show on the lower level of Torpy Park
  • 9am-5pm Official Beef-A-Rama­™ apparel sales at Torpy Park
  • 10am-5:00pm Henna, Face painting, Glitter Painting at Veterans Park
  • 10am-9:00pm Lakeland Rotary Beer Garden on Chicago Street
  • 10am-9:00pm Minocqua Lions Club Beer Garden at Torpy Park
  • 10am-5pm Official Beef-A-Rama™ Sandwich Sales at Torpy Park
  • 10am-12pm Live Music by Corey Carlson at the Rotary Beer Garden on Chicago Street
  • 10am-3pm Kids’ Games, Bouncy Houses, and Face Painting in lower level of Torpy Park
  • 10am-4pm    Kraft’s Kuddly Kritters Petting Zoo at Veterans Park
  • 10am-5pm Twisted Widdlin’ Fool chainsaw carving exhibition
  • 10am Food Sales Begin Torpy Park & Chicago Street
  • 11am-1pm Kids’ Activities at Redman Realty on Oneida Street
  • 11am-1:45pm Judging of the Beef along Oneida Street
  • 11am-3pm    Cow Pie Plop & Mechanical Bull sponsored by Lakeland Hawks Ice Arena at Island City Ice Cream
  • 11:00am Beef Eating Contest at Torpy Park sponsored by Associated Bank
  • Noon-4:00pm Live Music by The Lincoln Boys at Torpy Park
  • Noon-3:00 pm  Live Music by Useful Jenkins at the Rotary Beer Garden on Chicago Street
  • 3:00 pm Parade of Beef down Oneida Street from Redman Realty to Torpy Park
  • 3:15 pm Awards Ceremony and Beef Raffle Drawing at Torpy Park
  • 3:00-5:00 pm    Live Music by Corey Carlson at the Rotary Beer Garden on Chicago Street
  • 5pm Street Open to Traffic
  • 4:00-8:30 pm Live Music Reality Bites sponsored by the Minocqua Lions Club at Torpy Park
  • 5-9:00pm Live Music Whitehouse Players at the Rotary Beer Garden on Chicago Street


Interested in Getting on our Moo Crew email list (updates, information and volunteer opportunities)?  
Contact The Minocqua Area Chamber of Commerce  
Email -
Phone - 715-356-5266


Register To Roast



 2017 Judges & Hosts

Brian Jopek-The Lakeland Times Jeff in the Morning- WJJQ
Ben Meyer- WJFW Jim Franklin- COYOTE 93.7
Rep. Rob Swearingen- State Assembly Melissa Langbehn- Newsline 9
Sean Caldwell- NewsChannel 7 Craig Whetstine-Heartland Communications


Beef map


Download Map


Rump Roast Run

Rump Roast Run

Register Online



Beef Eating Contest

More info to come.

Beef-A-Rama™ History 


Thank you-Beef
Wausau Home Logo
sherwin williams
soap n suds
Lakeview Photos & Fun
Trapp Bros
Associated Bank
Island City Lanes
Packerland Plus
Redman Realty

2016 Awards


Rare Division (1st Time Roasters)
1st Place - Friends of the T-Bird Bridge
2nd Place - WXPR
3rd Place - Campanile Center
Seasoned Division (1-9 Years Roasting)
1st Place - Minocqua Winter Park
2nd Place - Redman Realty Group
3rd Place - J.J.'s Acres
Well Done Division  (10 or More Years Roasting)
1st Place - No Sweat Clothing
2nd Place - T. Murtaugh's Pub
3rd Place - Otto's
Best Dressed Booth
1st Place - Friends of the T-Bird Bridge
2nd Place - Minocqua Popcorn Co.
3rd Place - Minocqua Zipline
Beef Raffle
First Place - ½ a Beef ($1,600 certificate) - Chuck D’Amico from Mequon, WI
Second Place - ¼ Beef ($800 certificate) - Paula Dorsey from Hortonville, WI
3Third Place - Grill Set and Grilling Paraphilia - Valerie Ward from Minocqua, WI