September 30th, 2017

On the last Saturday in September the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For over 50 years, Beef-a-Rama™ has been a premiere event drawing visitors back year after year to join in on the one-of-a kind fun you can only find in the Northwoods.  

Roasters begin cooking their signature beefs before dawn. Herds of creative festival goers dressed in cow-themed costumes start packing downtown early for the 10K and 5K Rump Roast Run and Walk along Lake Minocqua, live music, & Prime Choice Craft Show featuring more than 70 vendors.

Mooo-ve on down to Torpy Park to grab a roast beef sandwich and watch the Beef Eating Contest, Cow Pie Plop, and of course the famous Roaster Parade down main street!

beef app

Schedule of Events

Event times subject to change. 

Friday, September 29th

  • 10am-Noon Live Radio Broadcast with WRJO at the Minocqua Area Chamber of Commerce
  • 6:00-9:00pm Lakeland Rotary Rump Roast Run registration at American Legion Hall
  • 6:30-9:30pm Live Music The Lincoln Boys Band and Beer Garden sponsored by The Minocqua Island Business Association at Torpy Park

Saturday, September 30th

  • 7am Rump Roast Run Registration at the American Legion Hall
  • 7:30am Street Closure Begins
  • 7am-8pm Shuttles Run ($3 fee per car) from Lakeland Union High School, Trig's RV Parking,  Hribar Corporation/Truck Country, & Builders First Source
  • 8:15am Lakeland Rotary’s Calf Mile Run for Kids
  • 9am Lakeland Rotary's Rump Roast Run
  • ​9am-3pm Live Radio Broadcast by WRJO at Torpy Park
  • 9am-11:00am Live Music Red Ben and the Missing Miles at Torpy Park
  • 9am-5pm Bouncy Houses for Kids on the lower level of Torpy Park
  • 9am-5pm Prime Choice Craft Show on the lower level of Torpy Park
  • 9am-5pm Official Beef-A-Rama­™ apparel sales at Torpy Park
  • 10am-5:00pm Henna, Face painting, Glitter Painting at Veterans Park
  • 10am-9:00pm Lakeland Rotary Beer Garden on Chicago Street
  • 10am-9:00pm Minocqua Lions Club Beer Garden at Torpy Park
  • 10am-5pm Official Beef-A-Rama™ Sandwich Sales at Torpy Park
  • 10am-12pm Live Music by Brad Emanuel at the Rotary Beer Garden on Chicago Street
  • 10am-3pm Kids’ Games, Bouncy Houses, and Face Painting in lower level of Torpy Park
  • 10am-4pm    Kraft’s Kuddly Kritters Petting Zoo at Veterans Park
  • 10am-5pm Twisted Widdlin’ Fool chainsaw carving exhibition
  • 10am Food Sales Begin Torpy Park & Chicago Street
  • 11am-1pm Kids’ Activities at Redman Realty on Oneida Street
  • 11am-1:45pm Judging of the Beef along Oneida Street
  • 11am-3pm    Cow Pie Plop & Mechanical Bull sponsored by Lakeland Hawks Ice Arena at Island City Ice Cream
  • 11:00am Beef Eating Contest at Torpy Park sponsored by Associated Bank
  • Noon-4:00pm Live Music by The Lincoln Boys at Torpy Park
  • Noon-3:00 pm  Live Music by Useful Jenkins at the Rotary Beer Garden on Chicago Street
  • 3:00 pm Parade of Beef down Oneida Street from Redman Realty to Torpy Park
  • 3:15 pm Awards Ceremony and Beef Raffle Drawing at Torpy Park
  • 3:00-5:00 pm    Live Music by Corey Carlson at the Rotary Beer Garden on Chicago Street
  • 5pm Street Open to Traffic
  • 4:00-8:30 pm Live Music Reality Bites sponsored by the Minocqua Lions Club at Torpy Park
  • 5-9:00pm Live Music Whitehouse Players at the Rotary Beer Garden on Chicago Street


Interested in Getting on our Moo Crew email list (updates, information and volunteer opportunities)?  
Contact The Minocqua Area Chamber of Commerce  
Email -
Phone - 715-356-5266


Aquatic Plant Management LLC


Bad Bones BBQ

Beacon's of Minocqua

Bear Naked Technologies

Best Western Plus Concord Inn

Camp American Legion

Coldwell Banker Mulleady Inc Realtors

Cross Country Cruisers

Dan's Minocqua Fudge

Friends of the T-Bird Bridge

Golden Karate Jewlers

Guardians of the Children

Hazelhurst Pub


J. Christys

J.J's Acres, Inc.

Julie Kay's Kitchen

Lakeland Area Mountain Biking Organization

Minocqua Gun Club

Minocqua Popcorn

Nails in the Woods

No Sweat Clothing 

Northern Pines Greenery

Northwoods Wildlife Center

Otto's Beer & Brat Garden 

Packerland Plus

Peoples State Bank

Presque Isle Snowmobile Club

Re/Max Property Pros

Redman Realty Group

River Valley Bank

Ross Sportswear

Ruby's Chef Shop

RW Baird

Sallets Northwoods Outfitters

T' Murtaugh's

The Boathouse

Trapp Brothers, Inc.

Trigs Deli

Trigs Smokehouse

Tula's Café

Twisted Widdlin' Fool

US Bank




 2017 Judges & Hosts

Brian Jopek-The Lakeland Times Jeff in the Morning- WJJQ
Ben Meyer- WJFW Jim Franklin- COYOTE 93.7
Rep. Rob Swearingen- State Assembly Melissa Langbehn- Newsline 9
Sean Caldwell- NewsChannel 7 Craig Whetstine-Heartland Communications
Lane Kimble- WJFW Elaine Serenac-HOST
Mary McDonald- HOST Dennis Turner- HOST

Rump Roast Run

Rump Roast Run

Register Online



Beef Eating Contest

More info to come.

Beef-A-Rama™ History 


2017 Awards


And the winners of the Beef-A-Rama™ Roasting Competition are....(drum roll please...)

Rare Division:
#1 Lambo (Lakeland Area Mountain Biking Organization)
#2 US Bank
#3 Guardians of the Children

Seasoned Division:
#1 Tula's
#2 Presque Isle Snow Bunnies
#3 Hazelhurst Pub (FOUR Way tie...coin toss!!)

Well Done Division:
#1 No Sweat Clothing
#2 People's State Bank
#3 Otto's

Best Dressed Stall(Peoples Choice)
Presque Isle Snowmobile Club

Best Snack Giveaway (Peoples Choice):
Aquatic Plant Management

Thank you-Beef
Wausau Home Logo
sherwin williams
soap n suds
Lakeview Photos & Fun
Trapp Bros
Associated Bank
Island City Lanes
Packerland Plus
Redman Realty
Save More
Dean Distributing
Design Solutions