Beef-A-Rama™- Sponsored by Trig'sTrigs


September 29th, 2018

On the last Saturday in September the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For over 50 years, Beef-a-Rama™ has been a premiere event drawing visitors back year after year to join in on the one-of-a kind fun you can only find in the Northwoods.  

Roasters begin cooking their signature beefs before dawn. Herds of creative festival goers dressed in cow-themed costumes start packing downtown early for the 10K and 5K Rump Roast Run and Walk along Lake Minocqua, live music, & Prime Choice Craft Show featuring more than 70 vendors.

Mooo-ve on down to Torpy Park to grab a roast beef sandwich and watch the Beef Eating Contest, Cow Pie Plop, and of course the famous Roaster Parade down main street!

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What is Beef-A-Rama™?

Executive Director Krystal Westfahl shares what makes our one-of-a- kind festival so popular!

Schedule of Events

(Event times are approximate and subject to change)

Click here to view the schedule of events



Interested in being part of the Moo Crew? 

Please contact us for volunteer opportunities available. 
Contact: The Minocqua Area Chamber of Commerce  
Email -
Phone - 715-356-5266

2018 Roasters

For 54 years Minocqua has partied until the cows came home! From the humble beginnings of Fishorama to the festival it is today, the tradition of cooking food on the street has been a staple through it all. Join us on Saturday, September 29th to see this time-honored tradition continue.  

Please click here to reserve a Roaster space in the 54th Annual Beef-A-Rama™, PDF printable version.

Please click here to reserve a Roaster space in the 54th Annual Beef-A-Rama™ online.

Please click here to view the Roaster rules and regulations.



 2018 Judges who will be tasting and judging the roasts being cooked on the streets. 

Chad Franzen - Newschanel 7

Brian Jopek - The Lakeland Times

Jeff in the Morning - WJJQ Radio

Melissa Langbehn - Newsline 9

Geoff Weller - Newswatch 12

Anthony Da Bruzzi - Newswatch 12

Mike Michalek - Hodag Country WHDG

Jeff Thelen- Newschannel 7

Tony Schumacher - Newsline 9

Erin Beu - Newswatch 12

David Szabo - USDA Meat Grading

Wendy Fisher - WRJO Radio

Heather Holmes - The Lakeland Times

Scott King - NRG Media

Sasha Case - Lakeland Times



Cow Pie Plop

Contact Roben Haggart at the Minocqua Town Offices at 715-356-5296 for your Deed purchase.  Deed sales start at 9:00 am on August 29th  until they are gone.  Stop by the Town Offices for free Beef-a-rama tattoos for kids! Click here to view the Cow Pie Plop Deed!

    Cow Pie Plop








Beef Eating Contest

Presented by Associated Bank

Sign up for the Beef Eating Contest!

Adult Participants should represent a local business to play for a chance to win $250 to a Charity of their choice.

To sign up contact Nicole Kilen at Associated Bank OR  (715)356-9556

Kids Contest (ages 10 and under):  Sign up between 8-10:30 am by Associated Bank booth in front of the Pavilion on Saturday!

Prime Choice Craft Show

The Prime Choice Craft Show is a part of Minocqua's 54th Annual Beef-A-Rama™ celebration which brings over 10,000 people into town for the day. 

Close to 75 exhibitors setup rain or shine and sell a wide variety of unique handcrafted items. The artisans and craftsmen featured at the show are selected for their handmade craftsmanship and artistic talents. You will see original artwork, pottery, jewelry, tapestries, clothing, photography, wood creations and more. Live music and food concessions on the upper level of Torpy Park and throughout downtown Minocqua make this the place to be on the last weekend of September.

Click here to view more details about the Prime Choice Craft Show.


Rump Roast Run

Rump Roast Run

Register Online



Beef-A-Rama™ History 

Fish and roast beef shared the spotlight last Saturday when the Minocqua Merchants Association presented their first Fishorama on the opening day of fishing season." Lakeland Times May 14, 1964 - Check out the Chamber scrapbook of Beef-A-Rama™ memories!   

2017 Awards


And the winners of the Beef-A-Rama™ Roasting Competition are....(drum roll please...)

Rare Division:
#1 Lambo (Lakeland Area Mountain Biking Organization)
#2 US Bank
#3 Guardians of the Children

Seasoned Division:
#1 Tula's
#2 Presque Isle Snow Bunnies
#3 Hazelhurst Pub (FOUR Way tie...coin toss!!)

Well Done Division:
#1 No Sweat Clothing
#2 People's State Bank
#3 Otto's

Best Dressed Stall(Peoples Choice)
Presque Isle Snowmobile Club

Best Snack Giveaway (Peoples Choice):
Aquatic Plant Management