Minocqua • Arbor Vitae • Woodruff

Let's Shop Local

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Looking for the perfect gift or a treat for yourself? Minocqua area shops are full of great finds. Let's Explore

Let's Take A Trip

Order a free 2023 Minocqua Area Destination Guide + start planning your next getaway. Get year-round trip ideas, lodging, restaurants, shopping, & more delivered to your door. 


Minocqua, Woodruff, & Arbor Vitae

Welcome to the communities of Minocqua, Arbor Vitae, and Woodruff - Nature’s Original Water Park™. We are located in Northern Wisconsin’s Lake Country where there are thousands of lakes, rivers, and streams that literally saturate the geography. Vacationers have long been visiting the Minocqua Area to enjoy all this water by boating, swimming, fishing, snowmobiling, hiking, biking, atving, and more. There are no admission fees and we’re open year-round!

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Book a Winter Getaway

Start planning your snowcation to the Northwoods. Browse cozy cabins or convenient hotels to kick back after a full day of winter adventures.

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Angling All Year Long

From ice fishing in the winter to open-water fishing in the summer, there's no shortage of opportunities to reel in a big one. Whether you're looking for panfish, walleye, or musky, learn...

Plan your trips

Memories are made in the Minocqua area and planned right here. From family vacations and reunions to a guy's getaway and... Read More


From a Friday Fish Fry at a pub or Saturday Prime Rib at a Supper Club, our Northwoods eateries will satisfy every taste... Read More

Things To Do

There is a reason families have been coming back to the Northwoods for decades. You can't do it all in one visit. Read More

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Arbor Vitae, WI

Nestled deep in the Northwoods, surrounded by lakes, Arbor Vitae is a popular vacation destination for visitors seeking...


Woodruff, WI

Woodruff is a small, unique town that was established in 1888 in Oneida County. The population was 2,055 at the 2010...



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