Minocqua • Arbor Vitae • Woodruff
1 OF

Room Tax Grant Application

Funding Overview:

Room tax funds are received from the communities of Minocqua, Arbor Vitae, and Woodruff. The grants are reviewed by the Let's Minocqua Board of Directors ("board"). 

The board is comprised of lodging members of the communities and board members from Let's Minocqua Visitors Bureau + Chamber of Commerce. The room tax grants will be distributed on an annual basis. 

Funding is devoted to community groups and organizations for tourism development and promotion in the Minocqua area. The Board will consider applications from non-profit groups and organizations that provide marketing and focus on bringing people to the Minocqua area along with developing the destination. The Board will also consider applications from non-profit groups and organizations that offer activities or events that will encourage people to stay longer. If funds are granted, the Let's Minocqua logo will need to be present at events and all development projects as the grantor.

The Board will not provide room tax funds for an organization's operating expenses, volunteer pay, or stipends.

Application Deadlines:

The 2022 grant application is closed. Grant recipients will be notified on April 15, 2022. Any applications submitted prior to the start of the application process or after the deadline, will not be reviewed. 

The board will review the applications and request any missing information - which would be due two days prior to the review meeting.

Application Process:

Funds granted are for the Fiscal Year they are approved. You will need to resubmit the application if you intend on requesting monies in subsequent years. 

Please review the grant guidelines, complete the entire application and include the required attachments.

Applicant Information

Project/Event Information

Use N/A for project submissions.

Use N/A for project submissions.

Use N/A for project submissions.

Use N/A for project submissions.

Use N/A for project submissions.


Funding Information


If yes, Please Describe Below


What is the total amount your organizations will directly provide in funding this project?

Organization Information

Proposal Summary

Please submit your Proposal Summary by uploading it below. The Proposal Summary should include the following information. 

1) A list of your Board of Directors.

2) A brief summary explaining the primary benefits of your program or event as it relates to this grant addressing the questions and specifications listed below. For events, please provide detailed event schedules, dates, duration, frequency and venues (2-page maximum).

a. Provide:

   1.) Description, including history/background of the event.

   2.) How your event will increase visitation and/or enhance the visitor experience

   3.) How it will impact your organization. Include expected percentage increases in customers, overnight visitation, and estimated economic impact.

b. If your project cannot be fully funded, how would you adapt the project?

c. Explain how your project fits into the current tourism and events landscape? Is there a need for this kind of program/event?

d. Identify competing projects or like-events held within a 30 mile radius?

e. Outline how you intend to evaluate the project/events (i.e. survey methods, ticket sales, key performance indicators (KPI’s), etc.) and whether this varies from the most recent method applied to this project/event.

3) A marketing plan for attracting out-of-market visitors to the Minocqua Area. (1-page maximum), Include specific media and public relations plan, target markets, advertising plans, and other out of area promotional plans.

4) A proposed budget for the project with Tourism Grant request line-item detail(1-page maximum).

5) Methods for calculating attendance statistics (surveys, ticket sales, etc.) and hotel room nights.

6) A copy of your sponsorship benefits package if applicable.


I am the authorized party from this organization to submit and release this information to the Committee

* Indicates a required field.

2021 Award Recipients


Minocqua Winter Park

The award to Minocqua Winter Park will be utilized for a feasibility study with the International Mountain Bike Association (IMBA) to develop a trail concept plan. This plan will be the first of a multi-step process to add world-class mountain bike and fat-tire bike trails to the facility making it...

Read More

Cross Country Cruisers

The Cross Country Cruisers will be expanding and enhancing their marketing efforts through this grant opportunity. They will be upgrading their web presence, expanding their use of social media, and creating a world-class map for our locals and visitors alike. Grooming over 80 miles of trails in our...

Read More

Howard Young Foundation’s Dragon Boat Festival

The Minocqua Dragon Boat Festival has already proved to be a destination draw as nearly 3000 people attend this yearly event. As popularity for this team-driven event grows, the Foundation is seeking help in growing their marketing reach. The award will be utilized in finding new markets through a...

Read More

Lakeland Area Mountain Bike Organization

The Lakeland Area Mountain Bike Organization (LAMBO) has been hard at work accomplishing their mission since the 90’s: Creating a healthier community through public-use, silent sport trail development and education. The group has been expanding and building sustainable trial systems throughout the...

Read More

Minocqua Forest Riders

The award for the Forest Riders Snowmobile Club is to help defray costs for marketing the area through their trail map distribution and development. By freeing up the cost of marketing the area as a snowmobiler’s paradise, they can take their motto to heart and continue to keep our trails in peak...

Read More