On the last Saturday in September, the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For over 50 years, Beef-a-Rama™ has been a premier event drawing visitors back year after year to join in on the one-of-a-kind fun you can only find in the Northwoods.
Roasters begin cooking their signature beef before dawn. Herds of creative festival goers dressed in cow-themed costumes start packing downtown early for the 10K and 5K Rump Roast Run and Walk along Lake Minocqua, live music, & Prime Choice Craft Show featuring more than 70 vendors.
Mooo-ve on down to Torpy Park to grab a roast beef sandwich and watch the Beef Eating Contest and Cow Pie Plop.
Saturday, September 30th
Prime Choice Craft Show Registration
The Prime Choice Craft Show is a part of Minocqua's 58th Beef-A-Rama™ celebration which brings over 10,000 people into town for the day. Over 100 exhibitors set up rain or shine and sell a...
Frequently Asked Questions
What is the best way to get to the event? Will there be parking?
The easiest way to get to the event is to park at one of the four FREE park and ride lots and take the free shuttle to the event. From the North, park at Lakeland Union High School or Trig's RV Lot. From the South, park at Builder's First Source or Truck Country.Find Directions Here
Where can I get a beef sandwich?
There are many food options throughout downtown. Take your pick of three official beef sandwiches. Try a shaved prime rib sandwich at the Minocqua Lions Club Beer Garden in Torpy Park, Shredded Beef Sandwich at the Cross Country Cruiser Tent on Front St, or Beef Brisket Sandwich at the Lakeland Rotary Beer Garden on Chicago st.
Are there any ATMs in town?
Absolutely. If you need cash, there are ATMs at Nicolet Bank, Best Western, Oakfire, T. Murtaugh's, The Boathouse, The Thirsty Whale, or the Krist gas station.
2022 Roasting Competition Winners
|1st- Trig's||1st- JJ's Acres||1st- Sallet's Northwood Outfitters|
|2nd- Blue Lake Preservation Association||2nd- Minocqua Gun Club||2nd- Redman Realty Group|
|3rd- Imaginuity||3rd- J.Christy's||3rd- Billy Bears|
Download the Beef-A-Rama app on your Android or iPhone for up-to-date Schedule of events information and to vote for Best Dressed Stall and Best Snack during the 57th Annual "Top All 'Round Winner" Roasting Competition
iTunes App Download
Google Play App Download
Rump Roast Run
Register for the Lakeland Rotary's Annual Rump Roast Run. Both the 5k & 10k courses hug the shore of beautiful Lake Minocqua & give way to wooded lanes that lead eventually to the Bearskin...
Beef Eating Contest
Come one, Come ALL!!! Associated Bank is once again sponsoring the Beef Eating Contest!!! We are opening the Beef Eating Contest to EVERYONE!!! YES! you “hurd” that right…EVERYONE!!!
If you are interested in participating in our Beef Eating Contest and you are 21 years of age or older – YOU ARE ELIGIBLE TO PARTICIPATE!!! It will be a first come first serve up to the first 12 contestants.
The Grand Prize is a $250.00 donation to the non-profit of your choice.
Please submit the following information to us:
Non Profit playing for:
If you have a child 10 years of age and under that would be interested in participating in the children’s portion of the beef-eating contest, please send us their information as well.
Children’s Beef Eating Contest starts at 11:00 am
Adult Beef Eating Contest starts at 11:30 pm
If you have any questions or would like to participate, please feel free to reach out to Michelle Black at email@example.com or Melissa Doering at Melissa.firstname.lastname@example.org. We can also be reached at (715) 356-9556.