Minocqua • Arbor Vitae • Woodruff


On the last Saturday in September, the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For over 50 years, Beef-a-Rama™ has been a premier event drawing visitors back year after year to join in on the one-of-a-kind fun you can only find in the Northwoods.  

Roasters begin cooking their signature beef before dawn. Herds of creative festival goers dressed in cow-themed costumes start packing downtown early for the 10K and 5K Rump Roast Run and Walk along Lake Minocqua, live music, & Prime Choice Craft Show featuring more than 70 vendors.

Mooo-ve on down to Torpy Park to grab a roast beef sandwich and watch the Beef Eating Contest and Cow Pie Plop.


Beef A Rama


Saturday, September 30th






Camp Agawak

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Prime Choice Craft Show Registration

The Prime Choice Craft Show is a part of Minocqua's 58th Beef-A-Rama™ celebration which brings over 10,000 people into town for the day. Over 100 exhibitors set up rain or shine and sell a...


& Information

Event Map

Find food, apparel, activities & more.

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Frequently Asked Questions



2022 Roasting Competition Winners

Gas  Charcoal Wood
1st- Trig's 1st- JJ's Acres 1st- Sallet's Northwood Outfitters
2nd- Blue Lake Preservation Association 2nd- Minocqua Gun Club 2nd- Redman Realty Group
3rd- Imaginuity 3rd- J.Christy's 3rd- Billy Bears




Download the Beef-A-Rama app on your Android or iPhone for up-to-date Schedule of events information and to vote for Best Dressed Stall and Best Snack during the 57th Annual "Top All 'Round Winner" Roasting Competition

iTunes App Download

Google Play App Download

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Rump Roast Run

Register for the Lakeland Rotary's Annual Rump Roast Run. Both the 5k & 10k courses hug the shore of beautiful Lake Minocqua & give way to wooded lanes that lead eventually to the Bearskin...

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Beef Eating Contest

Come one, Come ALL!!! Associated Bank is once again sponsoring the Beef Eating Contest!!! We are opening the Beef Eating Contest to EVERYONE!!! YES! you “hurd” that right…EVERYONE!!!

If you are interested in participating in our Beef Eating Contest and you are 21 years of age or older – YOU ARE ELIGIBLE TO PARTICIPATE!!!  It will be a first come first serve up to the first 12 contestants. 

The Grand Prize is a $250.00 donation to the non-profit of your choice.

Please submit the following information to us:
Phone Number:
Non Profit playing for:

If you have a child 10 years of age and under that would be interested in participating in the children’s portion of the beef-eating contest, please send us their information as well.
Children’s Beef Eating Contest starts at 11:00 am
Adult Beef Eating Contest starts at 11:30 pm
If you have any questions or would like to participate, please feel free to reach out to Michelle Black at michelle.black@associatedbank.com or Melissa Doering at Melissa.doering@associatedbank.com. We can also be reached at (715) 356-9556. 




Beef-A-Rama™ History 

Fish and roast beef shared the spotlight last Saturday when the Minocqua Merchants Association presented their first Fishorama on the opening day of fishing season." Lakeland Times May 14, 1964 - Check out the Chamber scrapbook of Beef-A-Rama™ memories!   

Use #beefarama or tag @letsminocqua on Instagram to be featured