Board of Directors Application

Each year, a class of directors is elected to serve on the Let's Minocqua Visitors Bureau’s  Board of Directors (Board). Any member in good standing who aspires to serve on the Board must complete and return a Board of Directors’ Application form. An application does not guarantee a nomination, but if chosen, the Board will offer a rewarding experience and ensure Board members make the most of their talents and expertise while benefiting the entire organization. 

The Let’s Minocqua Visitors Bureau
The Let’s Minocqua Visitors Bureau’s vision is to enhance our position as the premier tourism marketing organization in the Northwoods by working with our local partners to promote one of Wisconsin’s best tourism destinations. We serve the interests of our tourism zone by acting as an industry leader to market the entire area globally, facilitate travel to the area, and preserve and protect the area's unique attributes for the continual benefit of its residents and the travel and tourism industry. We aggressively market the area as an attractive destination for leisure and business travel, prioritizing our workforce and area businesses in our work. Our mission is to create a positive economic impact through tourism and enhance the area's quality of life for all who live, work, and play in all the communities we serve.

The Role of the Board 
•Provides leadership and direction while ensuring the organization is in alignment with its mission and vision.
•Acts as a sounding board for partner businesses and provides outreach to partners.
•Acts as a public advocate for the value of partnership. 

The Right Candidate 
The right candidate: 
•Has a great deal of energy and enthusiasm and brings a fresh perspective to the Board. 
•Has a strong desire to be involved in the business community and understands (or is interested in learning) the value of partnership. 
•Has a vast knowledge of business operations and ethics. 
•Is punctual and makes every effort to attend  Board and committee meetings as well as Visitor Bureau events. 
•Is active and engaged in discussions at Board meetings. 
•Understands Board members may not act where there is a real or perceived conflict of interest. 
•Understands Board positions are unpaid and personal expenses are not reimbursed. 

The Selection Process 
Candidates will be reviewed by a confidential Nominating Committee who will present the slate of candidates to the Board. The Committee will assure geographic, minority, gender and industry diversity to reflect the diversity of the communities. 
Candidates will be evaluated based on a number of criteria including, but not limited to: 
•Tenure, activity and involvement with the Visitors Bureau. 
•Business knowledge, skills and experience that can benefit the Visitors Bureau.

If you have questions regarding participation on the Board or the nomination process, please contact Krystal Westfahl, President & CEO at 715.356.5266 or krystal@minocqua.org.