Minocqua • Arbor Vitae • Woodruff • Hazelhurst
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Snowmy Kromer

After a fresh snowfall, you are bound to see children in their yard building a traditional snowman but Minocqua lays claim to a snowman that puts Frosty to shame.

With a height of 30 feet and a waist of 16 feet, it’s hard to miss Snowmy Kromer! This larger-than-life figure has become a regular roadside fixture along Highway 51 as you pass the Let's Minocqua Welcome Center and approach the bridge entering Minocqua each winter. Read More on the Legend of Snowmy Kromer

Share your Pictures with Snowmy Kromer using #letsminocqua

Watch How Snowmy Comes To Life

Snowmy Kromer Comes to Life


Minocqua Area Chamber of Commerce Wins Trailblazer Award

The Minocqua Area Chamber of Commerce has won the Trailblazer Award at the Wisconsin Association of Convention and Visitor Bureau's Fall Tourism Conference! The award was given for creating a cost effective campaign to draw winter tourism to the Minocqua Area in 2015. Utilizing social media and media relations, the campaign resulted in thousands of people stopping to have their picture taken with Snowmy Kromer and subsequently visiting our 24 hour Visitor Center. Along with hundreds of phone calls, Facebook involvement exceeded a 200,000 person reach in the month of January, and a snow melt contest generating 300+ entries. The free advertising value of Snowmy was over $250,000. From Singapore to Nova Scotia and all stops in between, Snowmy went around the WORLD!