CONTACT: Krystal Westfahl, Executive Director

The Let’s Minocqua Visitors Bureau + Chamber of Commerce is excited to announce the 2022 Room Tax Grant application process is now open and for the second year in a row they are able to provide larger amounts of funding to approved grant awardees due to increased tourism in the Lakeland Area. Up to $20,000 available to qualifying applicants will be available for the upcoming tourism season!

Due to an increase in travel to the communities of Arbor Vitae, Woodruff, and Minocqua during the 2021 tourism season, the Let’s Minocqua Board of Directors has approved increased funding to the room tax grant program.

“We are continuously impressed by the numbers of people that repeatedly show their love for the Northwoods specifically Arbor Vitae, Woodruff, and Minocqua. It’s no surprise really considering how many people are visiting our website and social media channels on a consistent basis. The numbers are really showing that we are a destination that people strive to recreate in every year. With the number of folks on waitlists we are hearing about we expect this trend to continue for several more years!”, said Krystal Westfahl, executive director at Let’s Minocqua.

Funding is devoted to community groups and organizations for tourism development and promotion in the Minocqua area. The Board will consider applications from non-profit groups and organizations that provide marketing and focus on bringing people to the Minocqua area along with developing the destination. The Board will also consider applications from non-profit groups and organizations that offer activities or events that will encourage people to stay longer.

All those interested in applying should visit and fill out the application. All applications are due March 11th, 2022 and decisions will be made and awarded mid-April.

“We are very pleased to have the opportunity to support more opportunities for tourism in the Lakeland Area and we look forward to assisting our nonprofits in this common goal,” said Board President, John Eppes.

We are pleased to, once again, recognize the awardees for the 2021 Room Tax Grant.

Cross Country Cruisers Snowmobile Club: $3,000 Award

The Cross Country Cruisers will be expanding and enhancing their marketing efforts through this grant opportunity. They will be upgrading their web presence, expanding their use of social media, and creating a world-class map for our locals and visitors alike. Grooming over 80 miles of trails in our area, the Cross County Cruisers have been in the business of creating an amazing destination for over 50 years.

Lakeland Area Mountain Bike Organization: $4250 Award

The Lakeland Area Mountain Bike Organization (LAMBO) has been hard at work accomplishing their mission since the 90’s: Creating a healthier community through public-use, silent sport trail development and education. The group has been expanding and building sustainable trail systems throughout the Lakeland Area for nearly thirty years and this award will help them market their amazing trails to new mountain bike enthusiasts in key markets. Through a direct marketing mail piece, social media, and digital advertising expansion, we are excited to see the next evolution of marketing for this growing sport in our area.

Minocqua Forest Riders Snowmobile Club: $3,000 Award

The award for the Forest Riders Snowmobile Club is to help defray costs for marketing the area through their trail map distribution and development. By freeing up the cost of marketing the area as a snowmobiler’s paradise, they can take their motto to heart and continue to keep our trails in peak shape for the millions of snowmobile enthusiasts traveling to our destination yearly. “Grooming for you is what we do!”

Minocqua Winter Park: $5,000 Award

The award to Minocqua Winter Park will be utilized for a feasibility study with the International Mountain Bike Association (IMBA) to develop a trail concept plan. This plan will be the first of a multistep process to add world-class mountain bike and fat-tire bike trails to the facility making it a year-round destination. This award will help kick the project off by covering half of the expense for the full concept plan.

 About Let's Minocqua Chamber of Commerce + Visitor's Bureau Let's Minocqua is the official destination marketing organization for the Minocqua, Arbor Vitae, and Woodruff communities and proudly represents 400 + local businesses. Let's Minocqua exists to advocate for and enhance economic growth for all that visit, work, live, and play in these communities. Please contact us at, our 24-hour Welcome Center at (715) 356-5266, or visit us at 8216 Hwy. 51 S. in Minocqua for personal assistance. Let’s Minocqua Visitors Bureau + Chamber of Commerce is a 501c6 organization.