61st ANNUAL
LAST SATURDAY IN SEPTEMBER
On the last Saturday in September, the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For more than 60 years, Beef-a-Rama™ has been a premier event drawing visitors back year after year to join in on the one-of-a-kind fun you can only find in the Northwoods.
See the full lineup of events & activities.
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Order official apparel now & be decked out for the 2026 event!
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Frequently Asked Questions
What is the best way to get to the event? Will there be parking?
The easiest way to get to the event is to park at one of the FREE park and ride lots and take the free shuttle to the event. From the North, park at Lakeland Union High School or Trig's RV Lot. From the South, park at Truck Country. There is a handicap accessible bus that will run from the Trig's RV Lot from 9 am- 9 pm.
Find Directions Here
Where can I get a beef sandwich?
Take your pick of three official beef sandwiches. Try a shaved prime rib sandwich at the Minocqua Lions Club Beer Garden in Torpy Park, Shredded Beef Sandwich at the Cross Country Cruiser Tent on Front St, or Beef Brisket Sandwich at the Lakeland Rotary Beer Garden on Chicago St. Sandwiches are available around 10AM or whenever they are ready, and are sold until gone (typically 1-2PM).
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Are there any ATMs in town?
Yes! If you need cash, there are ATMs at the Rotary Tent, Veteran's Park, and the Upper Level of Torpy Park.
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Where can I find official Beef-A-Ramatm apparel and merch?
Official Beef-A-Rama™ merch is available online AND around town. Find official Beef-A-Rama™ Themed merch at:
• Sallet’s Northwoods Outfitters
• Splash Soap Co.
• Otto’s Beer & Brat Garden
• Bassett Jewelers
• Bent Prop Hats — find them at the Prime Choice Craft Show
• The Waters of Minocqua
Plus, shop official Beef-A-Rama™ merch online! https://beefarama.printful.me/
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Who can boast the most about their roast?! See 2026 Roasters here.
Generator sales and service. 24/7 generator repair.
2024 Beef-A-Rama™ on Wisconsin Foodie
Connecting The Dots: History of Beef-A-Rama™
