MINOCQUA, Wis. (May 29, 2024) – Sherry Hulett, former executive director of the Tomahawk Regional Chamber of Commerce, begins a new position as the Sherry HeadshotSports & Group Travel Director at the Let’s Minocqua Visitors Bureau June 3, 2024.

“I have worked with Sherry professionally in different capacities for several years now,” said Krystal Westfahl, President & CEO of the Let’s Minocqua Visitors Bureau. “I can attest to her incredible work ethic and enthusiasm for travel and tourism. We are looking forward to her help in growing our group travel and sports programs. She’s the perfect person for this top tourism role!”

Hulett’s job duties will include encouraging more groups to choose the Minocqua area for their meetings, conventions, weddings, and sporting events with a special focus on overnight and multi-spot visits and motorcoach bookings. She will work closely with local lodging properties, venues, attractions, and restaurants in her new role, while also assisting at bureau-sponsored events.

Hulett is well-prepared for this new challenge, after nearly three years as the executive director of the Tomahawk Regional Chamber of Commerce, where she helped implement a friendly, welcoming new brand and worked to launch a new, user-friendly and engaging website to promote tourism. She also rebranded Northwoods Fall Ride and extended relationships throughout all of Lincoln and Oneida County.

“Promoting the Northwoods is my passion,” Hulett said. “I’ve seen, first-hand, the power of tourism; the way that it elevates and improves a community and the way of life for everyone who lives there. I’m looking forward to using my experience to help the Minocqua area grow and thrive.”

Hulett begins her new responsibilities on June 3.


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