CONTACT: Krystal Westfahl, CEO & President


The Let’s Minocqua Visitors Bureau is excited to announce the 2023 Room Tax Grant application process is now open and we are able to support this grant fund from sustainable tourism income during the 2022 season in the Lakeland Area.  Up to $20,000 available to qualifying applicants will be available for the upcoming tourism season!

Due to our steady travel in the communities of Arbor Vitae, Woodruff, and Minocqua during the 2022 tourism season, the Let’s Minocqua Board of Directors has approved continued funding to the room tax grant program.

“With continued travel to the area, we are seeing success after success in economic impact numbers. We look forward to partnering with more groups in the future through this grant opportunity.” said Krystal Westfahl, CEO & President at Let’s Minocqua.

Funding is devoted to community groups and organizations for tourism development and promotion in the Minocqua area. The Board will consider applications from non-profit groups and organizations that provide marketing and focus on bringing people to the Minocqua area along with developing the destination. The Board will also consider applications from non-profit groups and organizations that offer activities or events that will encourage people to stay longer.

All those interested in applying should visit and fill out the application.  All applications are due July 21, 2023 and decisions will be made and awarded mid-August.

“We are very pleased to have the opportunity to support more opportunities for tourism in the Lakeland Area and we look forward to assisting our nonprofits in this common goal,” said Board President, John Eppes.

We are pleased to, once again, recognize the awardees for the 2022 Room Tax Grant.

Cross Country Cruisers Snowmobile Club: $5,000 Award

The Cross Country Cruisers market our area snowmobiling experience all year long! This year they will be promoting Arbor Vitae and their AWSC Snowmobile Friendly Community award along with a slew of other ways they will be getting the word out. Their upgrading web presence, social media, and beautiful map are just a few ways they help provide marketing for our area. Grooming over 80 miles of trails in our area, the Cross County Cruisers have been in the businesses of creating an amazing destination for over 50 years.

Lakeland Area Mountain Bike Organization: $7000 Award

The Lakeland Area Mountain Bike Organization (LAMBO) saw success last year after a direct mail marketing campaign to biking enthusiasts and digital media expansion. This year they are hoping a direct mail campaign to state wide bike shops will keep that ball rolling. Along with the direct marketing campaign, the funding will support print and map distribution, online advertising, and print advertising.  They have been hard at work accomplishing their mission since the 90’s: Creating a healthier community through public-use, silent sport trail development and education. We are excited to see the continued evolution for this growing sport in our area.

Minocqua Forest Riders Snowmobile Club: $5,000 Award

The award for the Forest Riders Snowmobile Club is to help defray costs for marketing the area through their trail map distribution and development.  By freeing up the cost of marketing the area, event marketing, and area map creation and distribution, they can continue creating a snowmobiler’s paradise. They can take their motto to heart; “Grooming for you is what we do!”

Minocqua Winter Park: $3,000 Award

The award to Minocqua Winter Park will be utilized for enhanced photography of all their area events. Great photography is a much-needed resource to help with the areas marketing and promotional pieces. The photos will be utilized on their newly refreshed website, social media accounts, and advertising pieces. With new mountain bike trail development, events, and their world class ski trails, Minocqua Winter Park hopes to share all the fun one picture at a time!



About Let's Minocqua Visitors Bureau:

Let's Minocqua is the official destination marketing organization for the Minocqua, Arbor Vitae, and Woodruff communities and proudly represents all partnering local businesses. Let’s Minocqua's mission and vision is to serve the interests of our tourism zone by acting as an industry leader to market the entire area globally, facilitate travel to the area, and preserve and protect the area's unique attributes for the continual benefit of its residents and the travel and tourism industry. We aggressively market the area as an attractive destination for leisure and business travel, prioritizing our workforce and area businesses in our work. Our mission is to create a positive economic impact through tourism and enhance the area's quality of life for all who live, work, and play in all the communities we serve.

Please contact us at, our 24-hour Welcome Center at (715) 356-5266, or visit us at 8216 Hwy. 51 S. in Minocqua for personal assistance.

Let’s Minocqua Visitors Bureau is a 501c6 organization.