60th Beef-A-Rama™

Saturday, September 27th, 2025
On the last Saturday in September, the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For 60 years, Beef-a-Rama™ has been a premier event drawing visitors back year after year to join in on the one-of-a-kind fun you can only find in the Northwoods.
Sponsored By: Trig's & Minocqua Chevrolet
Schedule
of Events
See the full lineup of events & activities. Read More


Order Your 60th Beef-A-Rama™ Apparel
Celebrate 60 years of "Northwoods Mardi Gras" with this exclusive, official Beef-A-Rama™ 2025 shirt. Featuring the official 60th logo on the front chest and a full, festive Mardi Gras cow...


Top All 'Round Roasting Competition
Who can boast the most about their roast?! Check out the map (coming soon) to find the cowpetitors. Vote for your favorite snack and stall decorations in the Beef-A-Rama™ app (download...
Frequently Asked Questions
What is the best way to get to the event? Will there be parking?
The easiest way to get to the event is to park at one of the FREE park and ride lots and take the free shuttle to the event. From the North, park at Lakeland Union High School or Trig's RV Lot. From the South, park at Truck Country.
Find Directions Here
Where can I get a beef sandwich?
Take your pick of three official beef sandwiches. Try a shaved prime rib sandwich at the Minocqua Lions Club Beer Garden in Torpy Park, Shredded Beef Sandwich at the Cross Country Cruiser Tent on Front St, or Beef Brisket Sandwich at the Lakeland Rotary Beer Garden on Chicago St. Sandwiches are available around 10AM or whenever they are ready, and are sold until gone (typically 1-2PM).
Read More
Are there any ATMs in town?
Yes! If you need cash, there are ATMs at the Rotary Tent, Veteran's Park, and the Upper Level of Torpy Park.
Read MoreBeef-A-Rama™
App
Local
Sponsors
Adams Generators
Generator sales and service. 24/7 generator repair. Read More