Get a moo-ve on: It’s almost time for the Minocqua Area’s most iconic event. Beef-A-Rama™ returns to downtown Minocqua for its 57th annual celebration on Saturday, September 24—here’s what you need to know about this one-of-a-kind celebration.

What is Beef-A-Rama™?

Beef-A-Rama™ is an annual celebration that’s been held in Minocqua for more than 50 years, attracting thousands of locals and visitors alike for a fun day of live music, kids’ activities, the Rump Roast Run, a craft show, and of course, lots of beef.

When is Beef-A-Rama™?

Beef-A-Rama™ always takes place in downtown Minocqua on the last Saturday in September. This year’s event will be held on September 24, 2022.

See a map with road closures, parking info, and information on shuttles here.

What is there to do at Beef-A-Rama™?

The annual Rump Roast Run offers 5k and 10k courses that follow the shores of Lake Minocqua and take runners along wooded lanes before ending at the trestle that marks the start of the Bearskin State Trail.  There’s also a 1-mile race for kids.  

The Prime Choice Craft Show runs from 9am to 5pm at Torpy Park and welcomes more than 70 exhibitors who sell a wide variety of handcrafted items, from pottery and jewelry to clothing and photography.

The highlight of the day is the Roasting Competition. Local and regional participants line the streets of downtown and start cooking bright and early in the morning, and costume-clad attendees can enjoy their offerings all day long. Don’t miss the announcement of the winners in the afternoon—prizes are given out to the top cooks using charcoal, wood, and gas, as well as the best-dressed stall and the best snack.

There are also fun competitions like the Beef Eating Contest and the Cow Pie Plop.

Find more Beef-A-Rama™ information here or on Facebook or download the Beef-A-Rama™ app, which is available for Apple and Android devices.

Where can I stay during Beef-A-Rama™?

The Minocqua Area is home to lots of great places to stay, from cabins and cottages to hotels and motels. See a sortable list of lodging properties here.