Minocqua, WI — One of Minocqua’s most beloved winter traditions is returning. Construction of Snowmy Kromer, Minocqua’s iconic giant snowman, will begin tomorrow at Torpy Park, marking a new location for the larger-than-life winter attraction. The construction process typically takes approximately three days, weather permitting. Snowmy Kromer stands about 30 feet tall with a roughly 16-foot waist, making him a must-see roadside photo stop and a symbol of winter fun in the Northwoods. His appearance each winter depends entirely on snowfall conditions, making every successful build especially meaningful for the community.

A Tradition Rooted in the 1960s

Snowmy’s roots trace back to the 1960s, when Minocqua residents hand-built a giant snowman each winter in downtown Minocqua. That tradition was revived in the modern era in 2015, when Snowmy Kromer emerged from “hibernation” in front of the then-named Minocqua Area Chamber of Commerce & Visitor Center as a way to celebrate winter and honor the community’s snowy past.

Why the Name “Snowmy Kromer”

Snowmy is named for the oversized Stormy Kromer® cap he proudly wears. The custom hat — a size 96 — was specially designed by Stormy Kromer Mercantile and has become Snowmy’s signature look and a nod to Northwoods heritage.

A Viral Winter Icon

Snowmy quickly gained national and international attention after his 2015 return, when photos of the towering snowman spread rapidly across social media. That viral moment helped elevate the Minocqua Area’s winter profile and earned recognition for its creative winter marketing efforts. Since then, Snowmy has been featured by regional and national media outlets, reinforcing his status as a true winter icon.

A Community Effort

Building Snowmy is a community endeavor that relies on cooperation, creativity, and the right snow conditions. Past builds have involved everything from dump trucks and heavy equipment to careful shaping, layering, and setting the snow to ensure Snowmy stands strong throughout the season. “Snowmy Kromer is more than just a snowman — he represents the spirit, creativity, and sense of fun that define winter in Minocqua,” said Krystal Westfahl, President of the Minocqua Area Visitors Bureau. “We’re excited to bring him to Torpy Park this year and invite residents and visitors to watch the process live via our water tower webcam and share in the tradition.” Visitors are encouraged to stop by throughout the season to see Snowmy in person and share photos using #snowmykromer For updates on build times and conditions, follow Minocqua Area Visitors Bureau on social media or visit www.minocqua.org