About The Greater Minocqua Area Visitors Bureau

Welcome to the Greater Minocqua Area Visitors Bureau, your premier gateway to the Northwoods of Wisconsin. Conveniently located just south of downtown Minocqua on Highway 51, we are proud to operate the largest visitor center in Northern Wisconsin, welcoming nearly 30,000 walk-in guests annually. Open year-round Monday through Friday, our center offers personalized travel support during business hours and 24-hour access to information, helping visitors explore the region's best lodging, dining, events, and outdoor adventures. Whether you're planning a summer fishing trip, ATV/UTV exploration, or winter snowmobiling excursion, our knowledgeable team and extensive resources ensure you make the most of every season in the Northwoods.

Beyond being a hub for visitor information, we serve as a vibrant community partner and destination marketing organization. We proudly produce signature events like the Beef-A-Rama® Festival, the Fourth of July Parade, and seasonal craft shows, while also supporting local farmers markets, business ribbon cuttings, and nonprofit initiatives through our Community Giving Grant. Our group travel services support everything from sports tournaments and conferences to destination weddings and guided tours. With a robust digital presence, real-time trail and fishing updates, partnerships with regional tourism councils, and amenities like pet-friendly grounds, free Wi-Fi, and clean facilities, the Greater Minocqua Area Visitors Bureau is both a traveler’s welcome center and a community cornerstone. We even host geocaching adventures and provide meeting space for organizations across Northern Wisconsin, making us your one-stop destination for recreation, collaboration, and unforgettable experiences.

📞 Plan Your Visit with our friendly staff: 1-800-44-NORTH

We’re here to make your Northwoods experience unforgettable.

📍 Location: Just south of Downtown Minocqua on Highway 51
🕘 Office Hours: Monday–Friday, 9 am–4 pm
🌐 24-Hour Visitor Info Center: Open daily
🎟 DNR Licensing • State Park Passes • Travel Resources
🐕 Pet-Friendly Grounds • Free Wi-Fi • Public Amenities                                         

Don't miss our onsite geocache 🧭 Destination North

Our North Star: The Minocqua Area Visitors Bureau’s mission is to strategically market to visitors for the purpose of fostering conditions for positive economic impact. Our vision is to welcome you into your authentic Northwoods experience. We join Travel Wisconsin in Welcoming All.

Resources

Partnership 

🤝 Partner With Us — It’s Totally Free (and Totally Worth It)

Calling all awesome businesses in Minocqua, Woodruff, Arbor Vitae, and Hazelhurst—we’ve got a seat at the table just for you! Becoming a partner with the Minocqua Area Visitors Bureau is 100% free, super simple, and your gateway to joining a powerhouse network that promotes, supports, and celebrates everything that makes our corner of the Northwoods so special.

Our mission? To champion the entire region as a top-notch travel destination—boosting the local economy, supporting our workforce, and shining a spotlight on what makes each of our communities incredible. From global marketing campaigns and travel facilitation to protecting the natural beauty that draws people here in the first place, we’re working hard every day to help visitors fall in love with the area—and help local businesses thrive while they’re at it.

Whether you run a cozy café, guide fishing tours, or operate a boutique full of Up North treasures, we’re here to elevate your voice, drive visitors your way, and keep the Northwoods vibrant for those who live, work, and play here.

👉 Explore the perks, see what’s possible, and sign up today. See benefits, opportunities, & sign up. 
Let’s grow together—because tourism isn’t just about visitors, it’s about community.

Bureau Bucks

Company parties, employee incentives, holidays, thank you or a special occasion, all are perfect reasons to purchase Bureau Bucks. Bureau Bucks encourage people to shop locally with area businesses and are redeemable like a personal or traveler check.

To purchase Bureau Bucks call or stop into the Minocqua Area Visitors Bureau. They can also be mailed to you or the recipient.