Minocqua • Arbor Vitae • Woodruff

Fish of the Fall

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Catch up on our guides & latest fishing reports for reeling in the most popular catches of fall. Read More


Discover Wisconsin



Welcome to the communities of Minocqua, Arbor Vitae, and Woodruff - Nature’s Original Water Park™. We are located in Northern Wisconsin’s Lake Country where there are thousands of lakes, rivers, and streams that literally saturate the geography. Vacationers have long been visiting the Minocqua Area to enjoy all this water by boating, swimming, fishing, snowmobiling, hiking, biking trails, and more. There are no admission fees and we’re open year-round!

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On the Hunt

With hundreds of acres of public forest lands available for gun and archery hunting and trapping, the Northwoods is a prime spot for hunting ruffed grouse, snowshoe hare, white-tailed deer,...

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Fall Color Waterfall Tour

Go on a truly amazing autumn adventure by combining a drive to see fall colors with our top day trip attraction, exploring stunning waterfalls. The drive between these falls is nearly as...

Canoeing & Kayaking

Welcome to the Minocqua area with 2,300 bodies of fresh water, the highest concentration in the world. Read More


From a Friday Fish Fry at a pub or Saturday Prime Rib at a Supper Club, our Northwoods eateries will satisfy every taste... Read More

Things To Do

There is a reason families have been coming back to the Northwoods for decades. You can't do it all in one visit. Read More

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Arbor Vitae, WI

Nestled deep in the Northwoods, surrounded by lakes, Arbor Vitae is a popular vacation destination for visitors seeking...


Woodruff, WI

Woodruff is a small, unique town that was established in 1888 in Oneida County. The population was 2,055 at the 2010...