For generations, families have journeyed north to Minocqua, a place that offers a contrast to the city’s urban grind, where the landscape feels untouched and divinely inspired. Minocqua stands as a singular destination, offering a serene, natural environment of forests, lakes, and sky. Whether experiencing thrilling adventures or peaceful solitude, it’s a place where visitors feel welcomed and at home, grounded by a community that values connection. Minocqua is more than just a destination; it’s a reminder of life’s simple joys, where the present moment holds the greatest rewards, and the sense of family and togetherness is paramount. One word. One place. Minocqua.

Minocqua Brand Perception Study

In 2024, The Greater Minocqua Area Visitors Bureau conducted a brand perception survey. The primary goals of the survey was to gauge respondents' awareness of the Minocqua area and nearby communities, understand their definition of “Up North,” forecast future travel trends, evaluate the visitor experience, and identify reasons for not planning a future visit. This data was instrumental in developing a new brand style guide that includes a brand statement, logo, design elements, color palette, and more.

The findings from the brand perception survey provide a solid foundation for the Greater Minocqua Area Visitors Bureau’s rebranding efforts. The high level of awareness and satisfaction among past visitors indicates that the region is well-regarded, though there may be opportunities to improve geographical recognition, particularly among new visitors. Furthermore, the strong forecast for future visits suggests that rebranding efforts should focus on retaining current visitors while appealing to new audiences. The development of a refreshed brand identity, informed by these insights, will help position Minocqua as an appealing destination for travelers in the Midwest.