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On the last Saturday in September the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For over 50 years, Beef-a-Rama™ has been a premiere event drawing visitors back year after year to join in on the one-of-a kind fun you can only find in the Northwoods. Roasters begin cooking their signature beefs before dawn. Herds of creative festival goers dressed in cow-themed costumes come to enjoy the festivities. Events include the 10K and 5K Rump Roast Run and Walk along Lake Minocqua, starting and ending at Lakeland Union High School. Enjoy live music and take a walk through the Prime Choice Craft Show featuring more than 70 vendors. Mooo-ve on down by the Copper Top Cafe area to grab a roast beef sandwich and watch the Beef Eating Contest sponsored by Associated Bank. And remember to buy your deed for the Cow Pie Plop contest!